Air Force
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The Air Force is the aviation and aerospace branch of the American military.
Advertising Campaign
On February 20, 2008, the Air Force announced that they would use a new advertising slogan to recruit new Airmen. The chosen slogan was "Above All".[1]
It was quickly pointed out[2] that this slogan may trigger somewhat unfortunate associations. The phrase "above all" is the translation of a part of the first line of the "Deutschlandlied" ("The Germany Song"), which is mostly known for its use during the Nazi era:
| “ | "Deutschland, Deutschland über alles"
("Germany, Germany above all") |
” |
References
- ↑ Air Force Link: "Air Force is 'Above All'"
- ↑ Boing Boing: "Air Force Uber Alles"