Dairy Queen
Dairy Queen is a fast food chain founded 1940 in Joliet, Illinois. It sells hamburgers, hot dogs, french fries, soft-serve ice cream (used in banana splits and other types of sundaes), ice cream bars, and milkshakes. It is also well known for originally making the Blizzard treat and also currently sells ice cream cakes.[1]
In the U.S., the Oreo variety of Blizzard is most popular. In China, the most popular is Green Tea. Their exact recipe is a closely-guarded trade secret, which they believe makes their 5% butterfat soft-serve "queen among dairy products," as Jack McCullough said.[1]
It is owned by Warren Buffett's Berkshire Hathaway holding company.
Dairy Queen is very popular in the Midwestern and northeastern United States, in Texas (where it has long sponsored high school football broadcasts), as well as parts of Canada. From 1971 until December 2002, the comic strip character Dennis the Menace was used in marketing by Dairy Queen.[2]
