Bradley effect
The Bradley effect is a term to describe voter discrepancies, telling opinion pollsters they prefer a candidate and then voting for a different candidate on election day. The phrase came about after the 1982 California governors race. Los Angeles Mayor Tom Bradley, an African-American Democrat, unexpectedly lost his candidacy for governor of California to candidate George Deukmejian, a white Republican, after pollsters were predicting bradley's victory.
2008 Democratic Primaries
In California and other states, Barack Obama was leading in the polls to Hillary Clinton. In California's primary, Obama lost by a landslide 10 percentage points after a late survey showed him ahead by 13 points. The bradley effect was invoked. [1]
2008 Presidential Race
Democrats are worried that their candidate will fail to capture the Presidency and will likely use The Bradley effect as an explanation.
References
- ↑ [http://www.realclearpolitics.com/articles/2008/02/the_bradley_effect.html The Bradley Effect? RealClearPolitics.com, February 11, 2008