Persuasion
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Persuasion involves influencing a person's beliefs, attitudes, intentions, motivations, or behaviours.[1]
Aristotle's rhetoric
Robert Cialdini's six principles of influence
Dr. Robert B. Cialdini is a seminal expert in the field of influence and persuasion. He did years of high-quality research for companies and nonprofits to find out how to influence people. His work is a "marketing Bible" to marketers, public relations people, etc. Robert Cialdini published his book “Influence: The Psychology of Persuasion” in 1984 which gave 6 key principles related to influencing people that are given at: Cialdini’s 6 Principles of Persuasion: A Simple Summary
Articles on Robert Cialdini's six principles of influence:
- How to Apply Cialdini’s Six Principles of Influence to Your Website
- Cialdini's Six Principles of Influence
- How to Use Cialdini’s 6 Principles of Persuasion to Boost Conversions
Winning arguments
External links
- Keys to persuasion, Time magazine
- 21 principles of persuasion
See also
References
- ↑ Gass, Robert H. Seiter, John S. (2010). Persuasion, social influence, and compliance gaining (4th ed.). Boston: Allyn & Bacon. p. 33. ISBN 978-0-205-69818-9.