Difference between revisions of "Google"

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==PageRank Algorithm==
 
==PageRank Algorithm==
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Perhaps the most innovative contribution Google has made to internet searching is it's '''PageRank''' algorithm. This system works by counting the number of sites that link to another site; the more links pointing to a page, the higher that page will be ranked. The engine also takes note of how often the page is updated. Due to this, [[Wikipedia]] is consistently ranked very highly by Google, due to it's constant updating and heavy linkage. More recently, internet-savvy Googlers have discovered ways to game the system; creating massive numbers of pages with links pointing to one page form what is known as a "Google Bomb". Some examples can be found below.
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Perhaps the most innovative contribution Google has made to internet searching is it's '''PageRank''' algorithm. This system works by counting the number of sites that link to another site; the more links pointing to a page, the higher that page will be ranked. The engine also takes note of how often the page is updated. Due to this, [[Wikipedia]] is consistently ranked very highly by Google, due to it's constant updating and heavy linkage. More recently, internet-savvy Googlers have discovered ways to game the system; creating massive numbers of pages with links pointing to one page form what is known as a "Google Bomb". Some examples can be found below.<ref>[http://www.signonsandiego.com/uniontrib/20040614/news_mz1b14google.html Dropping 'Google-bombs']</ref>
  
 
*'''"Miserable Failure"''': For nearly two years, searching "miserable failure" (or even just "miserable", or "failure") in the Google search engine would return the [http://www.whitehouse.gov/president/biography.html White House Biography] of [[George W. Bush]].<ref>[http://news.bbc.co.uk/2/hi/americas/3298443.stm 'Miserable failure' links to Bush]</ref> This was orchestrated by [[Democrat]] party supporters in late 2003, as part of the 2004 Presidential election. However, at times, [[Conservative]] supporters were able to shift the phrase to [[Jimmy Carter]], [[Hillary Clinton]] and [[Michael Moore]].
 
*'''"Miserable Failure"''': For nearly two years, searching "miserable failure" (or even just "miserable", or "failure") in the Google search engine would return the [http://www.whitehouse.gov/president/biography.html White House Biography] of [[George W. Bush]].<ref>[http://news.bbc.co.uk/2/hi/americas/3298443.stm 'Miserable failure' links to Bush]</ref> This was orchestrated by [[Democrat]] party supporters in late 2003, as part of the 2004 Presidential election. However, at times, [[Conservative]] supporters were able to shift the phrase to [[Jimmy Carter]], [[Hillary Clinton]] and [[Michael Moore]].
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On January 25, 2007, Google claimed to have modified their PageRank algorithm to lessen the likelihood of future Google bombs<ref>[http://boingboing.net/2007/01/26/bush_no_longer_miser.html Bush no longer "miserable failure": Google tackles googlebombs]</ref>
 
On January 25, 2007, Google claimed to have modified their PageRank algorithm to lessen the likelihood of future Google bombs<ref>[http://boingboing.net/2007/01/26/bush_no_longer_miser.html Bush no longer "miserable failure": Google tackles googlebombs]</ref>
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== References ==
 
== References ==

Revision as of 16:33, March 21, 2007

Google is a popular Internet search engine. The CEO of Google since 2001 is Eric Schmidt. Google is headquartered in Mountain View, California. Google was founded on September 7th, 1998, by Larry Page and Sergey Brin. Since then, it has grown to be the largest internet search engine in the world. According to Alexa Internet, over 25% of all Internet users visit Google monthly.[1] Google also owns YouTube, the home made video clip site. Viacom are suing YouTube, and thus Google, for a reported $1 billion, arguing that the economic model of YouTube is based on copyright infringement.[2]

History

Founding

Google was originally a research project, started by Larry Page and Sergey Brin in 1996, when the two attended Stanford University. The two registered the domain name google.stanford.edu, and the small search engine went online for the first time.[3]

Google Goes Public

Growth

Purchase of Smaller Parties

PageRank Algorithm

Perhaps the most innovative contribution Google has made to internet searching is it's PageRank algorithm. This system works by counting the number of sites that link to another site; the more links pointing to a page, the higher that page will be ranked. The engine also takes note of how often the page is updated. Due to this, Wikipedia is consistently ranked very highly by Google, due to it's constant updating and heavy linkage. More recently, internet-savvy Googlers have discovered ways to game the system; creating massive numbers of pages with links pointing to one page form what is known as a "Google Bomb". Some examples can be found below.[4]

  • "Miserable Failure": For nearly two years, searching "miserable failure" (or even just "miserable", or "failure") in the Google search engine would return the White House Biography of George W. Bush.[5] This was orchestrated by Democrat party supporters in late 2003, as part of the 2004 Presidential election. However, at times, Conservative supporters were able to shift the phrase to Jimmy Carter, Hillary Clinton and Michael Moore.
  • "Waffles": Also as part of the 2004 Presidental election, Conservative supporters managed to link the term "waffles" to the official website of John Kerry.
  • "French Military Victories": Searching for this term links to a Google page giving no matches, and asking if you may meant "French military defeats?".

On January 25, 2007, Google claimed to have modified their PageRank algorithm to lessen the likelihood of future Google bombs[6]


References