Target Corporation is a major retailer in the United States, headquartered in Minneapolis, managed by liberals. It is the second largest discount retailer in the U.S., behind Wal-Mart, operating, big-box stores and supercenters. It is infamous for various scandals, including the promotion of homosexuality, an apparent disregard for women's safety, insecure computer systems leading to one of the largest customer information data breaches in history, prohibiting the Salvation Army from collecting donations from its stores at Christmas time, closing over one hundred stores in Canada after its failed expansion to that country less than two years prior, and purchasing food products from suppliers who engage in animal cruelty.
American Family Association boycott
Following a publicized 2016 announcement encouraging shoppers to use the bathroom of their choice rather than that of their physical gender, the American Family Association launched a boycott of the company. In a short period of time, over one million people pledged to join the boycott This resulted in a decrease in Target Corporation's stock value. Company executives have responded with a reaffirmation of their transgender policy.
In December 2013, hackers obtained customer information from Target's computer systems. This information contained credit card numbers, names, addresses, email addresses, and telephone numbers. This data breach was one of the largest cyber attacks in history, affecting millions of shoppers. The company settled a lawsuit resulting from the breach for $10 million. This breach prompted major changes to credit card processing in the United States, chiefly the introduction of RFID chip technology which was already common place elsewhere in the world.