Search engine optimization

Search engine optimization (SEO) is the process of improving websites to increase its visibility in Google, Bing, and other search engines.

See also: Search engine optimization skill sets

Some of the skill sets needed to be proficient at search engine optimization include:^[1][2][3][4]

• An understanding of search engine algorithms, search engine ranking factors, technical SEO skills, SEO tools and SEO forecasting

• Content writing/writing skills

• Content marketing skills

• Research skills

• Willingness/ability to learn large amounts of information

• Critical thinking skills

• Analytic skills

• People skills (Writing to concerns of various audiences; working with team members; working with management/clients and link outreach via phone, emails, etc.)

• Data analysis

• Problem solving skills

• Prioritization skills

• Project management skills

• Cognitive flexibility/adaptability

• Inquisitiveness/intellectual curiosity

• Artificial intelligence related skills

• Web coding skills and server management skills

• Business acumen