NFL television ratings

NFL television ratings were in a long-term decline until the NFL fully embraced gambling. Since then, the television ratings have been boosted among gambling addicts. As reported by SportsIntel on December 6, 2019:

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For the NFL, which has always been popular with sports gamblers, TV ratings have increased substantially. The co-owner of the New York Giants, Jonathan Tisch, attributes this directly to the ability for fans in more states to place bets on games and recently said during an interview on CNBC’s Power Lunch, “That is certainly a big influence. Obviously, if you’re betting on a certain game, you’re going to watch to see what happens and you’re going to watch until the bitter end because there are many games that are won on a field goal with three seconds left.”

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Advertising

Beer and gambling are heavily promoted during television broadcasts of NFL games.

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[B]eer brands alone have reportedly spent over $40 million on commercials during other televised NFL games during the first two weeks of the season, an amount representing about 70 percent of their total TV spending during that period. "[It's] hard to find an example of an NFL game without advertising from that category," Jason Damata, a spokesman for iSpot.tv, which tracks this kind of data, told Bloomberg.

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Amazon, perhaps because of conflicting state regulations concerning the promotion of alcohol, does not allow the promotion on its streams of NFL games.