Goya is a Hispanic-American company that specializes in Latin American food. It was founded in 1936 in New York City, although it is now headquartered in Jersey City, New Jersey. In 2020, the company made headlines when its CEO, Robert Unanue, said, "We're truly blessed ... to have a leader like President Trump." liberals responded by advocating for a boycott of Goya Foods, and conservatives countered that with a "buy-cott" to express their support for the company.
- Boycott, Divestment and Sanctions is another example of a liberal boycott
- Singman, Brooke (July 15, 2020) Fox News, retrieved August 27, 2020
- Fordham, Evie (July 12, 2020) Fox Business, retrieved August 27, 2020