Ayrton Senna da Silva (São Paulo, Brazil - March 21, 1960 - Bologna, Italy - May 1, 1994) was a Brazilian Formula 1 racing driver three times world champion in the years 1988, 1990 and 1991. He is considered the best racing driver of all time, as well as one of the greatest sportspeople of the 20th century and a national hero.
He was a fan of concepts associated with right, although he never openly declared himself about his political-ideological position, except for the support given to businessman Antônio Ermírio de Moraes, when he was a candidate for the government of the state of São Paulo in 1986.
He valued the individual and his ability to overcome and achieve, not apologizing for defeats, always seeking improvement and the achievement of perfection. He praised success and victories. He didn't stick to lobbys or collusions, he constantly struggled against the system in Formula 1.
Senna was a patriot, he praised national symbols, he declared abroad his passion for the country. He believed in the development of Brazil, mainly through education. This thought was the origin for the creation of the Ayrton Senna Institute in late 1994.
His rivalry with the Frenchman Alain Prost, notably from the 1989 Japanese Grand Prix, when he was disqualified, after winning the race, thus losing the chance of the title, is considered the greatest in motorsport and one of the greatest in the sports of all times.
During free practice for the 1992 Belgian Grand Prix, Senna helped save the life of French racing driver Érik Comas.
His death, on May 1, 1994, caused one of the biggest commotions in the history of Brazil, with great worldwide repercussion. His funeral, on May 4, took millions of Brazilians to the streets of São Paulo.
Businessman and Fortune
In the early 1990s, Ayrton began to dedicate himself to business and to manage hundreds of millions of dollars worth of assets.
A holding company, “Ayrton Senna Promoções e Empreendimentos” (Ayrton Senna Promotions and Developments), run by father Milton da Silva, brother Leonardo and cousin Fábio, controlled the group's companies. The first and main is “Ayrton Senna Licensing” (ASL), created to commercialize the pilot's image. The "Senna - Driven to Perfection" brand, symbolized by a stylized "S", was created in 1990 to manage the concession of the use of the brand of products associated with the pilot.
He created the company "Senna Import", whose first major contract was the import and promotion of the Audi brand in Brazil. The signing took place in late 1993 in Germany. A few days before the accident in Ímola, a big party, in a hangar at “Congonhas Airport”, in São Paulo, was made to present the brand to the Brazilian market and public.
After his death, it was discovered that he had secretly donated a very large portion of his personal fortune to help poor children.
|Year||Salary (in dollars)||General Position||Position between racing drivers||Source|
The first book written about the Brazilian is Ayrton Senna Racing Drivers Guide, a guide on Senna's driving style written by Kenneth Wells and released in 1986. Senna's first biography was released in 1990 under the title Ayrton Senna: The Hard Edge of Genius, by Christopher Hilton. The book was later translated into several languages, including Portuguese, under the title; Ayrton Senna: A Face do Gênio (Ayrton Senna: The Face of Genius).
In addition to the biographies, a literary fiction work by the French writer Bernard Chambaz was launched in 2016. The work is a biographical novel entitled "À Tombeau Ouvert", or "Open Tomb", in which Ayrton is the main character.
Although there is no precise number, it is estimated that more than one hundred biographical works have been launched on the Brazilian racing driver in several languages.
|As the main character of the work|
|Ayrton Senna Racing Drivers Guide||Kenneth Wells||1986||Wells & Kimberley's||ISBN 9780946132362|||
|Ayrton Senna: The Hard Edge of Genius||Christopher Hilton||1990||Motorbooks Intl||ISBN 9781852603601|||
|Senna Vero||Carlo Cavicchi and Angelo Orsi||1992||Conti Editore|||
|Ayrton Senna: A Tribute||Ivan Rendall||1994||Pavilion Books||ISBN 9781857935172|||
|Ayrton Senna: A Tribute||Christopher Davies Publishers, Limited||1994||Christopher Davies Publishers, Limited||ISBN 9788526707245|||
|Remembering Ayrton Senna||Alan Henry||1994||MBI Publishing Company LLC||ISBN 9780879389710|||
|Grazie Ayrton, Grazie Campione||Paolo D'Alessio||1994||Giorgio Nada Editore||ISBN 9788879111195|||
|Ayrton Senna, Goodbye Champion, Farewell Friend||Karin Sturm||1995||Motorbooks Intl||ISBN 9780947981860|||
|Ayrton Senna: Prince of Formula One 1960-1994||Ken Ryan||1995||APA Publishing.||ISBN 9780646191676|||
|Senna: The Best||Paolo D'Alessio||1995||Howell Press||ISBN 9788879111539|||
|Ayrton Senna: They Died Too Young||A. Noble||1996||Parragon Plus||ISBN 9780752506999|||
|Ayrton Senna: One Year On||Alan Henry||1996||Motorbooks International||ISBN 9780760302194|||
|Ayrton Senna: A Personal Tribute||Keith Sutton||1997||Octopus Publishing Group||ISBN 9780753700075|||
|La Curva Dei Silenzi. Il caso Senna||Nicola Santoro||1999||Di Renzo Editore||ISBN 9788886044981|||
|Ayrton Senna: As Time Goes by||Christopher Hilton||1999||Haynes||ISBN 9781859606117|||
|Memories of Ayrton||Christopher Hilton||2003||Haynes North America||ISBN 9781844250059|||
|Ayrton Senna: Above and Beyond||Pierre Ménard and Jacques Vassal||2003||Chronosports Editeur||ISBN 9782847070446|||
|Ayrton Senna – The First Decade||Sadayuki Hatakenaka||2004||Shogakukan||ISBN 9784096817216|||
|Ayrton Senna: The Whole Story||Christopher Hilton||2004||Haynes Publishing||ISBN 9781844250967|||
|Ayrton Senna: Through My Eye||Paul-Henri Cahier||2004||Autosports Marketing Associates||ISBN 9780976039204|||
|Ayrton Senna: The Team Lotus Years||John Tipler||2005||Coterie Press||ISBN 9781902351162|||
| Ayrton Senna - Memories and Mementoes From a
Life Lived at Full Speed
|Christopher Hilton||2009||Haynes Publishing||ISBN 9781844256556|||
|The Death of Ayrton Senna||Richard Williams||2010||Penguin Books Ltd||ISBN 9780241950128|||
| Senna Versus Prost: The Story of the Most Deadly
Rivalry in Formula One
|Malcolm Folley||2010||Random House UK||ISBN 9780099528098|||
|The Life of Senna||Tom Rubython||2011||Myrtle Books||ISBN 9780957060500|||
|Ayrton Senna: The Messiah of Motor Racing||Richard Craig||2012||Darton Longman & Todd||ISBN 9780232529104|||
|Senna. Cronaca di una tragedia||Franco Panariti||2014||Absolutely Free||ISBN 9788868580148|||
|Suite 200. L'ultima notte di Ayrton Senna||Giorgio Terruzzi||2014||66th and 2nd||ISBN 9788896538807|||
|Senna: In viaggio con Ayrton||Leo Turrini||2014||Imprimatur editore||ISBN 9788868301385|||
|Ayrton Senna - Król Deszczu||Ziemowit Ochapski||2015||SQN||ISBN 9788394142308|||
|Fatal Weekend||Tom Rubython||2015||Myrtle Press||ISBN 9780957060593|||
|As one of the characters of the work|
|Bio Sporting Legends||Archana Srinivasan||2011||Sura Books||ISBN 9788174786449|||
|Sports Heroes||Jane Bingham||2011||The Rosen Publishing Group||ISBN 9781448832941|||
|Sunshine in My Soul: Discovering the Magic in Everyday Life||Linda R. Archibald||1999||Deseret Book Co||ISBN 9781573455558|||
| They Died Too Young: The Brief Lives and Tragic
Deaths of the Mega-Star Legends of Our Times
|Smithmark Publishing||1996||Smithmark||ISBN 9780765196002|||
- Les derniers jours d'Ayrton Senna (France 5) (2005)
- Ayrton Senna: L'Immortale (Sky Sports Italy) (2004)
- Seconds From Disaster (Death of Ayrton Senna) (Nat Geo) (2004)
- Ayrton Senna (BBC) (1995)
- Ayrton Indimenticabile (2014)
- The Last Teammate (2014)
- Ayrton Senna: Chequered Flag to Green Light (2014)
- Grand Prix Legends: Ayrton Senna (2013)
- Ayrton Senna: Unauthorized & Complete (2012)
- Ayrton Senna: The Will to Win (2009)
- Ayrton Senna: Un Talent Immortel (2009)
- Ayrton Senna: Il Mio Nome é Leggenda (2004)
- Senna: L'Uomo e Il Campione (1995)
- Driver's Eyes Ayrton Senna (1995)
- Senna Fights Back (1993)
- Ayrton Senna: Racing Is in My Blood (1992)
- Ayrton Senna Lifestyle in Brazil (1991)
- The Inside Track: Senna and Mclaren (1991)
- Ayrton Senna: Ma Vie Pour Gagner (1987)
- I have no idols. I admire work, dedication and competence.
- I want to be respected for what I do.
- I want to improve everything, always.
- My family has always been very close. This was essential for me to keep my balance and to get where I am. It was this united family that gave me this structure of principles, since I was a child until today.
- For me, what is most important among the important things is to know God to understand his strength, his truth. But I'm still not done with my search. It will be a long march.
- I drive a fast racing car for the feeling of driving at high speed, to discover new limits, mine and the car. And for me, this is associated with a very strong desire to win.
- You have to do something special, stand out, not just win. Every year someone wins a championship. I look for something beyond that.
- Children are the future. If we want to change something, it is for children that we should start, through their education.
- I worked hard to achieve success, but I would achieve nothing if God did not help.
- My life's values are stronger than other people's desire to destroy those values.
- I could never be another Formula One driver.
- Suddenly I realised that I was no longer driving the car consciously. I was driving it by a kind of instinct, only I was in a different dimension.
- Formula 1's greatest drivers. Number 1: Ayrton Senna
- Grand Prix Drivers Association - Global Formula 1 Fan Survey 2015
- The Sportsman of the Century in Brazil
- Best sportspeople of the 20th century (In portuguese)
- The exhilarating Senna celebrates the Christian rebel and Brazilian national hero who shook up Formula One racing
- A man of God
- Ayrton and Antônio Ermírio in 1986
- The intensely committed, defiant focus that made Ayrton Senna a hero
- Remembering Ayrton Senna (1960-1994)
- Ayrton Senna Institute
- Senna Versus Prost: The Story of the Most Deadly Rivalry in Formula One
- Ayrton Saved my Life
- A death that shocked the world
- Hall of Fame Ayrton Senna
- Cycle World Magazine 1996 january
- Audi steps up sales campaign in South America
- Tied with Alain Prost
- Armando Botelho; Misto de irmão, empresário e conselheiro (In portuguese)
- The World's Highest Paid Athletes in 1989
- The World's Highest Paid Athletes in 1990
- The World's Highest Paid Athletes in 1991
- The World's Highest Paid Athletes in 1992
- The World's Highest Paid Athletes in 1993
- The World's Highest Paid Athletes in 1994
- Senna does not appear on the list because of his death. However, with 20 million salary, he would be in second position.
- Gazeta Mercantil 1994
- À Tombeau Ouvert - Google Books
- Goodreads - Ayrton Senna
- Ayrton Senna Racing Drivers Guide
- Ayrton Senna: The Hard Edge of Genius
- Senna Vero
- Ayrton Senna: A Tribute
- Ayrton Senna: A Tribute - Google Books
- Remembering Ayrton Senna
- Grazie Ayrton, Grazie Campione
- Ayrton Senna, Goodbye Champion, Farewell Friend
- Ayrton Senna: Prince of Formula One 1960-1994
- Senna: The Best
- Ayrton Senna: They Died Too Young
- Ayrton Senna: One Year On
- Ayrton Senna: A Personal Tribute
- La Curva Dei Silenzi. Il caso Senna
- Ayrton Senna: As Time Goes by
- Memories of Ayrton
- Ayrton Senna: Above and Beyond
- Ayrton Senna – The First Decade
- Ayrton Senna: The Whole Story
- Ayrton Senna: Through My Eye
- Ayrton Senna: The Team Lotus Years
- Ayrton Senna - Memories and Mementoes From a Life Lived at Full Speed
- The Death of Ayrton Senna
- Senna Versus Prost: The Story of the Most Deadly Rivalry in Formula One
- The Life of Senna
- Ayrton Senna: The Messiah of Motor Racing
- Senna. Cronaca di una tragedia
- Suite 200. L'ultima notte di Ayrton Senna
- Senna: In viaggio con Ayrton
- Ayrton Senna - Król Deszczu
- Fatal Weekend
- Bio Sporting Legends
- Sports Heroes
- Sunshine in My Soul: Discovering the Magic in Everyday Life
- They Died Too Young: The Brief Lives and Tragic Deaths of the Mega-Star Legends of Our Times
- Senna - Internet Movie Database
- The Right to Win - Internet Movie Database
- A Star Named Ayrton Senna - Internet Movie Database
- Les derniers jours d'Ayrton Senna
- Ayrton Senna: L'Immortale - Internet Movie Database
- Seconds From Disaster (Death of Ayrton Senna)
- Ayrton Senna (BBC) - Internet Movie Database
- Senna: The Test
- Senna vs Brundle reviewed
- Ayrton Indimenticabile
- The Last Teammate
- Ayrton Senna: Chequered Flag to Green Light
- Grand Prix Legends: Ayrton Senna
- Ayrton Senna: Unauthorized & Complete - Internet Movie Database
- Ayrton Senna: The Will to Win
- Ayrton Senna: Un Talent Immortel
- Ayrton Senna – Il mio nome è leggenda
- Senna: L'Uomo e Il Campione - Internet Movie Database
- Driver's Eyes Ayrton Senna - Internet Movie Database
- Senna Fights Back
- Ayrton Senna: Racing Is in My Blood
- Ayrton Senna Lifestyle in Brazil
- The Inside Track: Senna and Mclaren - Internet Movie Database
- Ayrton Senna: Ma Vie Pour Gagner
- Quotes in portuguese
- Ayrton Senna Quotes