In 2017, The University of Michigan and The University of Texas at Austin conducted a multipart study that found that young people today are more likely to believe a man should be the head of the household than previous generations were.[https://www.theodysseyonline.com/traditional-gender-roles-making-comeback]
[[File:Matador1.jpg|alt=machismo|thumbnail|400px|One of the definitions of [[machismo ]] is an "exhilarating sense of power or strength."<ref>[https://www.merriam-webster.com/dictionary/machismo Machismo]</ref>]]
*[https://www.youtube.com/watch?v=gFmfDSO_w1o FEMINIST GOING INSANE on Social Media OVER RISE of the TRADWIFE: Gen Z is BRINGING BACK Gender Roles]
*[https://www.youtube.com/watch?v=1uIgRxG-yjM 25-year-old Self-confessed Tradwife Spends Five Hours A Day In The Kitchen]