Ronchetti released his first [[TV]] ad in late August 2020.<ref>[https://www.kob.com/new-mexico-news/fact-check-mark-ronchettis-first-tv-ad/5835332/ Fact Check: Mark Ronchetti's first TV ad]</ref>
At a debate for the general election,<ref>[https://www.c-span.org/video/?476508-1/mexico-us-senate-debate New Mexico U.S. Senate Debate]</ref> Ronchetti strongly called out Luján, the House Assistant Speaker, for being complicit in [[Nancy Pelosi]]'s obstructions amidst the [[CCP pandemic]].<ref>[https://www.breitbart.com/politics/2020/10/05/ronchetti-ben-ray-lujan-abetting-pelosi-in-stalling-coronavirus-aid/ GOP’s Mark Ronchetti in New Mexico Senate Debate: Democrat Ben Ray Lujan Abetting Nancy Pelosi in Stalling Coronavirus Aid]</ref> The [[left-wing]] representative tended to respond to questions over the [[COVID-19]] outbreak by casting blaming on Trump and Sen. [[Mitch McConnell]].
It was reported in late October 2020 that Ronchetti out-raised Luján.<ref>[https://www.abqjournal.com/1509675/ronchetti-tops-lujaacuten-in-fundraising-last-quarter.html Ronchetti topped Luján in fundraising last quarter]</ref>