Behavioral economics
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Behavioral economics is the field of economics that is concerned with the psychological underpinnings of individuals' economic decisions.[1] This is not limited to purely financial transactions, and can include the study of everyday social interactions. Behavioral economics can be thought of as a combination of microeconomics, psychology, and sociology.
References
- ↑ Camerer, Colin and Loewenstein, George. "Behavioral Economics: Past, Present, Future." October 25, 2002. http://www.hss.caltech.edu/~camerer/ribe239.pdf