Emotional bias

An emotional bias is a bias which stems from impulse or intuition (Emotional biases tend to result from reasoning influenced by feelings). Emotional biases are harder to control for many people because they are based on feelings, which can be difficult to change for some individuals.

In investing, common emotional biases are "loss aversion, overconfidence, self-control, status quo, endowment, and regret aversion. Understanding and detecting biases is the first step in overcoming the effect of biases on financial decisions."