Write-in campaign
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A write-in campaign is an attempt to elect a candidate, who is not listed on the preprinted ballot, by writing his name in as permitted by the state election voting laws.
While "write-in" candidates rarely win, it has happened. The most famous recent example of a write-in candidate winning an election was Lisa Murkowski in Alaska in November 2010, who "became the first Senator in more than 50 years to win an election with a write-in campaign."[1]