Google

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Google is a popular Internet search engine. The CEO of Google since 2001 is Eric Schmidt. Google is headquartered in Mountain View, California. Google was founded on September 7th, 1998, by Larry Page and Sergey Brin. Since then, it has grown to be the largest internet search engine in the world. According to Alexa Internet, over 25% of all Internet users visit Google monthly.[1] Google also owns YouTube, the home made video clip site. Viacom are suing YouTube, and thus Google, for a reported $1 billion, arguing that the economic model of YouTube is based on copyright infringement.[2]

History

Founding

Google was originally a research project, started by Larry Page and Sergey Brin in 1996, when the two attended Stanford University. The two registered the domain name google.stanford.edu, and the small search engine went online for the first time.[3]

Google Goes Public

Growth

Purchase of Smaller Parties

PageRank Algorithm

Perhaps the most innovative contribution Google has made to internet searching is it's PageRank algorithm. This system works by counting the number of sites that link to another site; the more links pointing to a page, the higher that page will be ranked. The engine also takes note of how often the page is updated. Due to this, Wikipedia is consistently ranked very highly by Google, due to it's constant updating and heavy linkage. More recently, internet-savvy Googlers have discovered ways to game the system; creating massive numbers of pages with links pointing to one page form what is known as a "Google Bomb".

References

  1. Alexa Traffic Results for Google
  2. Viacom will sue YouTube for $1bn
  3. Corporate Information:Google Milestones