Google

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Google is a company whose primary business is internet-based services, including an extremely popular search engine. The CEO of Google since 2001 is Eric Schmidt. Google is headquartered in Mountain View, California. Google was founded on September 7th, 1998, by Larry Page and Sergey Brin. Since then, it has grown to be the largest internet search engine in the world. According to Alexa Internet, over 25% of all Internet users visit Google monthly.[1] Google also owns YouTube, the homemade video clip site. Viacom is suing YouTube, and thus Google, for a reported $1 billion, arguing that the economic model of YouTube is based on copyright infringement.[2]

History

Google's logo on Earth day, 22 April 2007.

Founding

Google was originally a research project, started by Larry Page and Sergey Brin in 1996, when the two attended Stanford University. The two registered the domain name google.stanford.edu, and the small search engine went online for the first time.[3]

Google Goes Public

Growth

Purchase of Smaller Parties

Google bombing

Perhaps the most innovative contribution Google has made to internet searching is its PageRank algorithm. This system works by counting the number of sites that link to another site; the more links pointing to a page, the higher that page will be ranked. The engine also takes note of how often the page is updated. Due to this, Wikipedia is consistently ranked very highly by Google, due to its constant updating and heavy linkage. More recently, internet-savvy Googlers have discovered ways to game the system; creating massive numbers of pages with links pointing to one page to form what is known as a "Google Bomb". Some examples can be found below.[4]

  • "Miserable Failure": For nearly two years, searching "miserable failure" (or even just "miserable", or "failure") in the Google search engine would return the White House Biography of George W. Bush.[5] It is a popular conservative belief that this was orchestrated by Democratic Party supporters in late 2003,[6] as part of the 2004 Presidential election. However, at times, angryConservative supporters who believed it would be a tragedy if not everyone in this nation believed in the President's holiness were able to shift the phrase to Jimmy Carter, Hillary Clinton and Michael Moore.
  • '"Great President": returns the White House Biography of George W. Bush.
  • "Waffles": Also as part of the 2004 Presidential election, Conservative supporters managed to link the term "waffles" to the official website of John Kerry. When Democratic supporters shifted the phrase like Conservatives did in the "Miserable Failures" situation, Conservatives whined and cried about the unfairness of the world.
  • "French Military Victories": Hitting "I'm Feeling Lucky" for this term directs you to a fake Google page (in reality, it is an AlbinoBlackSheep.com page, styled to look exactly like a Google page. Found here) giving no matches, and asking if meant "French military defeats?".
  • "Weapons of Mass Destruction" would bring up a similar page with the error message 'not found.'

On January 25, 2007, Google claimed to have modified their PageRank algorithm to lessen the likelihood of future Google bombs[7] They lied.

References

  1. Alexa Traffic Results for Google
  2. Viacom will sue YouTube for $1bn
  3. Corporate Information:Google Milestones
  4. Dropping 'Google-bombs'
  5. 'Miserable failure' links to Bush
  6. 'Miserable Failure' links to Bush
  7. Bush no longer "miserable failure": Google tackles googlebombs