Forty-fifth United States President Donald Trump had considered running for President of the United States at various points since 1988, and Trump officially ran unsuccessfully for the Reform Party's nomination in 2000. Trump was urged to run by then-Minnesota governor Jesse Ventura, but ultimately lost the nomination to Pat Buchanan, whom Trump referred to as a "Hitler lover"; George W. Bush ultimately won this election.
Trump, since 1971, was the president of the Trump Organization, and he had consistently considered running for the presidency since 1988, but declined to do so until Ventura suggested he seek the Reform Party's nomination. Since 1992 and 1996 Reform Party H. Ross Perot performed above five percent during both elections, the Reform Party had federal funding in 2000, and thus a chance to take the White House. About his rival Buchanan, Trump said that "I'm on the conservative side, but Buchanan is Attila the Hun."