Difference between revisions of "Clarence Hailey Long"

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*Long's tenure at the [[JA Ranch]] southeast of [[Amarillo]], which ended in 1956, partly corresponded with that of [[Tom Blasingame]], considered the oldest [[cowboy]] in the [[history]] of the American West.}}​
 
*Long's tenure at the [[JA Ranch]] southeast of [[Amarillo]], which ended in 1956, partly corresponded with that of [[Tom Blasingame]], considered the oldest [[cowboy]] in the [[history]] of the American West.}}​
 
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'''Clarence Hailey Long, Jr.''', often known as '''C. H. Long''' (January 9, 1910 &ndash; June 29, 1978), was the rugged [[Texas]] [[cowboy]] sensationalized as the original "Marlboro Man." Long, then foreman of the [[JA Ranch]], was catapulted to national attention in 1949, when ''[[Life Magazine|LIFE]]'' [[magazine]] published a series of Leonard McCombe [[photograph]]s on [[ranch]]ing in the American West. Long was the basis of the popular Marlboro [[cigarette]]s [[advertising]] campaign in the 1950s and 1960s for Philip Morris International, but other models followed through 1999.<ref>{{cite web|url=http://www.life.com/Life/lifebooks/100photos/gallery/5.html|title=|publisher=''[[Life Magazine)|LIFE]]'' [[magazine]]|date=August 22, 1949}}</ref>
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'''Clarence Hailey Long, Jr.''', often known as '''C. H. Long''' (January 9, 1910 &ndash; June 29, 1978), was the rugged [[Texas]] [[cowboy]] sensationalized as the original "Marlboro Man." Long, then foreman of the [[JA Ranch]], was catapulted to national attention in 1949, when ''[[Life Magazine|LIFE]]'' [[magazine]] published a series of Leonard McCombe [[photograph]]s on [[ranch]]ing in the American West. Long was the basis of the popular Marlboro [[cigarette]]s [[advertising]] campaign in the 1950s and 1960s for Philip Morris International, but other models followed through 1999.<ref>{{cite web|url=http://www.life.com/Life/lifebooks/100photos/gallery/5.html|title="Marlboro Man" photographs|publisher=''[[Life Magazine)|LIFE]]'' [[magazine]]|date=August 22, 1949}}</ref>
 
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==Biography==
 
Long was born in Paducah in Cottle County in the southern Texas Panhandle. He worked on the 32,000-acre JA Ranch southeast of [[Amarillo]] and originally established by [[John George Adair]], a native of [[Ireland]], and Charles Goodnight (1836-1929), the best known of the Texas [[cattle]]men. During [[World War II]], Long served in the [[United States Navy]] in the  [[Pacific Ocean|South Pacific]].<ref name=PPHM>C.H. Long, Jr., exhibit, Panhandle-Plains Historical Museum, Canyon, Texas.</ref> ​
 
Long was born in Paducah in Cottle County in the southern Texas Panhandle. He worked on the 32,000-acre JA Ranch southeast of [[Amarillo]] and originally established by [[John George Adair]], a native of [[Ireland]], and Charles Goodnight (1836-1929), the best known of the Texas [[cattle]]men. During [[World War II]], Long served in the [[United States Navy]] in the  [[Pacific Ocean|South Pacific]].<ref name=PPHM>C.H. Long, Jr., exhibit, Panhandle-Plains Historical Museum, Canyon, Texas.</ref> ​
 
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Long's tenure at the JA partly paralleled that of [[Tom Blasingame]], known as the oldest cowboy in the American West, having died at the age of ninety-one in 1989, after having worked in ranching for seventy-three years.​
 
Long's tenure at the JA partly paralleled that of [[Tom Blasingame]], known as the oldest cowboy in the American West, having died at the age of ninety-one in 1989, after having worked in ranching for seventy-three years.​
 
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Long joked that "If it weren't for a good [[horse]], a woman would be the sweetest thing in the world."<ref>{{cite web|url=[http://digitaljournalist.org/issue0309/lm17.html|title=100 Photographs That Changed the World by Life |publisher=digitaljournalist.org|accessdate=May 22, 2020}}</ref>​
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Long joked that "If it weren't for a good [[horse]], a woman would be the sweetest thing in the world."<ref>{{cite web|url=http://digitaljournalist.org/issue0309/lm17.html|title=100 Photographs That Changed the World by Life |publisher=digitaljournalist.org|accessdate=May 22, 2020}}</ref>​
 
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{{DEFAULTSORT:Long, Clarence Hailey}}​
 
{{DEFAULTSORT:Long, Clarence Hailey}}​

Revision as of 17:10, May 22, 2020

Clarence Hailey "C. H." Long, Jr.​

(Texas rancher who was the inspiration for the Philip Morris "Marlboro Man" commercial)


Born January 9, 1910​
Paducah, Cottle County
Texas, USA​

Resident of Clarendon
Donley County, Texas

Died June 29, 1978 (aged 68)​
Cottle County, Texas​
Spouse Ellen Theresa Rogers Long (married 1951-1978, his death)​
Religion Southern Baptist​

Notes:

  • Though there were numerous "Marlboro Man" models over time, Clarence Hailey Long was the original inspiration for the Philip Morris cigarette advertising campaign, based on a 1949 photograph carried in the the former LIFE magazine
  • Long's refusal to advertise beer won him the praise of his Southern Baptist denomination.​
  • Long's tenure at the JA Ranch southeast of Amarillo, which ended in 1956, partly corresponded with that of Tom Blasingame, considered the oldest cowboy in the history of the American West.

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​ Clarence Hailey Long, Jr., often known as C. H. Long (January 9, 1910 – June 29, 1978), was the rugged Texas cowboy sensationalized as the original "Marlboro Man." Long, then foreman of the JA Ranch, was catapulted to national attention in 1949, when LIFE magazine published a series of Leonard McCombe photographs on ranching in the American West. Long was the basis of the popular Marlboro cigarettes advertising campaig